In her first book since the widely acclaimed Strangers in Their Own Land, National Book Award finalist and bestselling author Arlie Russell Hochschild now ventures to Appalachia, uncovering the pride paradox that has given the right's appeals such resonance. A 2024 New York Times Book Review Editor's Choice Pick for all the attempts to understand the state of American politics and the blue/red divide, we've ignored what economic and cultural loss can do to pride. What happens, Arlie Russell Hochschild asks, when a proud person in a hard-hit region suffer the deep loss of pride and are confronted with a powerful political appeal that makes it feel stolen? Hochschild's research drew her to Pikeville, Kentucky, in the heart of Appalachia, within the whitest and second-most-poorest congressional district in the nation, where the city was reeling coal jobs had left, crushing poverty persisted, and a deadly drug crisis struck the region. Although Pikeville was in the political center thirty years ago, by 2016, 80 percent of the district's population voted for Donald Trump. Her brilliant exploration of the town's response in 2017 a rehearsal for the deadly Unite the Right march that would soon take place in Charlottesville, Virginia takes us deep inside a torn and suffering community. Hochschild focuses on a group swept up in the shifting…