BioSilk Cool Blonde Shampoo provides color protection to highlighted and lightened hair helping to rid hair of brassy tones, keeping blondes cooler than ever. Neutralizes and eliminates unwanted yellow tones from grey and white hair to maintain healthier, shinier and more vibrant hair. - Color safe - 12 Oz. How to Use: Apply shampoo from roots to ends of hair. Massage into hair and scalp. Rinse with lukewarm water. JCPenney limits the sale of all salon products and salon special purchases to 8 of any one item, up to a maximum of 12 items, per customer, per month. Hair Type: Normal, Oily, Straight, Frizzy, Curly, Damaged, Color Treated, Wavy, Dry Concerns: Color Protection Ingredients: Sulfate-Free Formulation: Lotion Country of Origin: Made in US Please be aware ingredients are subject to change periodically. It is recommended you check the product packaging prior to use for a complete ingredient list.