Infused with hops (yes, from beer), the 151 Proof Premium Pomade leaves hair with the strongest hold and most natural sheen you can achieve from a water-based pomade. It may feel like you have beeswax in your hair, but a splash of water will allow for restyling or rinsing completely. No parabens, sulfates, or artificial dyes? Never. Handsome? Always. Strongest hold, high sheen finish, tonka bean fragrance.