This fragrant celebration of a woman's rightful ambition and limitless possibilities embodies the energy, the culture and the sights that are quintessentially Fifth Avenue. An invigorating, sparkling fresh floral, My Fifth Avenue is a fragrant reminder of the sparkling scent of success. The ambition is the muse. The avenue is the inspiration. New Elizabeth Arden My Fifth Avenue. It's not where you're from. It's where you're going.