What it is: This professional flat iron is the perfect partner to Keratin Complex® smoothing treatments. It straightens, smoothes and styles with ease, and features longer plates to style wide sections of hair, faster. Who it is for: All hair types; especially for smoothing and straightening unruly hair. Why we love it: -1.25-inch non-stick TOURTANIUM™ plates combine the best of titanium, tourmaline and ceramic to smooth without damage. -Powerful ionic technology reduces frizz and flyaways, smoothes the cuticle, enhances shine, helps preserve moisture loss, and aids in treatment retention. -Advanced high-definition heating delivers even, high heat and rapid recovery to maximize styling speed. -Soft-touch ergonomic design and non-slip grip with 360-degrees, 10-foot swivel cord allow for flexibility and ease of use. -Temperature memory automatically heats iron to last temperature. -Cool-touch technology provides maximum comfort during use. -Auto-shutoff after 60 minutes. -Designed to work synergistically with the Keratin Complex® smoothing treatments. Features: Swivel Cord, Titanium Concerns: Straight + Smooth Cord Length (ft.): 9 Ft Maximum Temp (f): 450 Degrees F Base Material: 100% Titanium Care: Wipe Clean Country of Origin: Imported