How soft is this sweater? Well, when we first got our hands on it, we couldn't stop talking about it. Which is how The You-Have-To-Feel-This Sweater earned its name. It's so easy to dress up or down, and comes in enough colors to wear one every day. About The Brand: Our new brand was designed for and with women like you. Made for your body, your style, and your truth. As your wardrobe's best friend, these mix-and-match pieces work with everything in your closet.