What it Does Gentle enough for daily use, this purple shampoo brings out the best in blonde, highlighted, gray or white hair. Its violet tint banishes unwanted brassy tones in naturally light hair colors and chemically lightened hair while conditioning ingredients add hydration and intensify shine. Hair Type: Ideal for Color-Treated Hair and Naturally Light Hair Colors. Fragrance: Refreshing cucumber melon scent with soft floral notes. How to Use Massage into wet hair, allow to remain on hair for 1-5 minutes. Rinse. Repeat as needed. For best results, follow with Platinum Blonde Conditioner and Platinum Blonde Toning Spray. Hair Type: Wavy, Straight, Curly Concerns: Color Protection, Hair Toning Fluid Ounces: 10.1 oz. Country of Origin: Made in US Ingredients Aqua (Water, Eau), Sodium Myreth Sulfate, Cocamidopropyl Betaine, Alcohol Denat., Glycerin, Cocamide MIPA, Di-C12-13 Alkyl Malate, Glycol Distearate, Hedychium Coronarium (White Ginger) Root Extract, Aloe Barbadensis Extract, Anthemis Nobilis Flower Extract, Rosmarinus Officinalis Leaf, Simmondsia Chinensis Seed Oil, Ascophyllum Nodosum Extract, Sodium Chloride, Bisamino PEG/PPG-41/3 Aminoethyl PG-Propyl Dimethicone, Citric Acid, Guar Hydroxypropyltrimonium Chloride, Isopropanolamine, Magnesium Nitrate, Magnesium Chloride, PEG-12 Dimethicone, Propylene Glycol, Sodium Sulfate, Tetrasodium EDTA, Methylchloroisothiazolinone, Methylisothiazolinone, Phenoxyethanol, Ext. Violet 2 (CI 60730), Parfum (Fragrance), Benzyl Benzoate. [G06] Please be aware ingredients are subject to change periodically. It is recommended you check the product packaging prior to use for a complete ingredient list.