Est. 1973 Healthy Blood Glucose Dietary Supplement Lab Verified A Brighter Way Since 1973, we've scoured the globe for the highest quality ingredients, connecting you with the most efficacious supplements that help you live brighter and embrace the moments that matter most. The Chromium in this product is trivalent chromium, which is the most desired form. Chromium is intended to provide nutritive support for normal, healthy blood glucose levels.