Straighten your hair in half the time of conventional styling. The StyleCraft Ionic Hot Brush has Ionic Technology to quickly straighten your hair along with smoothing frizz, waves and static. Use on dry detangled hair and gently run brush through sections of the hair from root to tip. The micro-bristles are placed close together to provide even heat distribution and perfectly smooth hair. Ionic Technology seals the hair cuticle, eliminating static and creating super-smooth hair with tons of shine. Ceramic coated bristles straighten and smooth for less heat damage. Cool Touch Technology provides more contact with hair than a typical flat iron and will not burn your scalp or fingers. The fixed Ultra-Glide 3D bristles heat up to six settings, ranging from 330°F to 430°F, providing the perfect temperature for all hair types. The temperature can increase in 20° increments, so you will find the heat setting that works for you and the style you are wanting to achieve. The Led display on the handle indicates the temperature and can be adjusted by pushing the power button. The brush features an auto-shut off safety feature after 60 minutes of inactivity.