Uncover the captivating science behind viral trends in business, marketing, and human behavior in the breakthrough debut, named one of the best books of the decade by The A.v. Club and The Guardian, by Malcolm Gladwell, the bestselling author of The Bomber Mafia. The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas. A wonderful page-turner about a fascinating idea that should affect the way every thinking person looks at the world.