Damage Reverse Serum revolutionizes hair repair by not only fighting future damage but by reversing it. Packed with the highest percentage of Virtue's Alpha Keratin 60ku protein, this wonder-working miracle serum near-instantly and holistically repairs the severed bonds that give hair its strength, helps restore damaged peptides to give hair elasticity and refills each strand with keratin to smooth, soften and protect against future harm. It's the only inside-out hair repair solution to both reverse and fight future damage, reinforce hair's strength and reduce breakage. The fragrance is a rich, nurturing blend of creamy coconut and tropical yuzu extracts wrapped in warm woods.